Future of Marketing Briefing: Why top creators are taking fewer brand deals #Marketing #CreatorEconomy #Advertising
As creators increasingly move into Hollywood, deal terms can put their IP at risk #Media #Creators #Business
'Mission and capital can coexist': Golden State Valkyries' Jess Smith on pitch to sponsors #Marketing #SportsBusiness #Advertising
Interoperability may be the future, but it cannot be an entire AI strategy #AI #Marketing #Strategy
OpenAI would like to remind marketers that its ads are for the good of humanity #AI #Marketing #Advertising
Media Briefing: As AI search shifts referrals, publishers revisit registration walls #AI #Publishing #Marketing
Apple's Safari ad tech blocklist sends publishers back to IAB Tech Lab's Trusted Server #Advertising #Publishing #Tech
Heineken serves up outcomes with mixed attention and brand awareness approach #Marketing #Advertising #BrandStrategy
As agencies push agentic media future, execs work to ward off client rogue fears #Advertising #Marketing #Media
Inside agency OK Future's AI 'pressure cooker' experiment with Goodwipes #Marketing #AI #AgencyLife
'There's nothing wrong with being a heritage brand': How Revlon is updating its image by looking to the past #Marketing #Branding #Advertising
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts #Media #Advertising #Marketing
From influencers to AI, here's what Gen Alpha thinks about your brand #Marketing #GenAlpha #AI
Omnicom Media and Rembrand partner to evolve in-content ad placements #Advertising #Marketing #Media
'Defensible to the CFO': Prime Day catalyzes Amazon video and DSP spend growth #Advertising #Marketing #Ecommerce